Marketing

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Coho/US has created a tri-fold brochure available for download printing. The brochure provides an introduction and welcoming to cohousing. We encourage you to use as a recruiting tool for potential members, and an education tool for the general public. Let us know how you are using the brochure,...
Views since 5/2014: 9,417
Doyle Street (Emeryville, CA) resident Barry Harris talks about the site. (Photo by Evangeline Welch) Many years ago while living at Doyle Street Cohousing in Emeryville, CA, I casually mentioned to a visiting tour group that I planned to offer my unit for sale within eight or nine months...
Views since 5/2014: 5,205
Ann Zabaldo started this conversation on the cohousing-l email discussion group, and Katie McCamant added comments: ...in the end … it’s all about sales. You can be ultra green, you can be super affordable, you can be cool, cool techy, you can have all kinds of bells and whistles but in the end...
Views since 5/2014: 387
I love blogs and blogging. Blogs are supposed to be personal and unique. A blog post can be anything from a meeting announcement to a thought piece on "why is it raining again and what to do about it." Being a writer helps but every group must have some writers. If you don’t, find some. I’m serious...
Views since 5/2014: 430
When advertising, Senior Cohousing Communities need to be aware and careful of the requirements of the Federal Fair Housing Act of 1968 and 1988 amendments (FHA). There are often local fair housing laws, as well. The bottom line is that you cannot advertise for an age restricted population (eg. 30...
Views since 5/2014: 936
Is it that time of year again? After its incredible debut last year, National Cohousing Open House Day is back, better than ever, this year on Saturday, April 29. We're again joining several other places where you'll find "cohousing clusters" in doing regional organizing, so people can visit...
Views since 5/2014: 1,288
Note: Durham Central Park Cohousing is a single condo building in downtown Durham. While we do not restrict ourselves to adults or seniors, our current residents are all baby boomers or older. The question of whether and how to recruit families was a recent discussion. Faced with the question of...
Views since 5/2014: 328
Last month on Cohousing-L, a timely topic was sparked by the sharing of Courtney Martin's excellent New York Times article mentioning cohousing, Modern Housing with Village Virtues. How do cohousers get journalists to care about the topic? To really put in the research and get the facts right? To...
Views since 5/2014: 796
After two and a quarter years after move in, my Durham Cohousing is considering how to address turnover, when one of our members leaves the community. For many, the thought of valuable members leaving is disconcerting, as is the question of how to ensure new members will fit into the community, but...
Views since 5/2014: 1,849
Stone Curves Cohousing in Tucson is sharing their resale marketing strategy. Many thanks to Kat Jimenez and Pen Sand with Stone Curves Membership Team: After less than a year of instituting our wait list with our new marketing strategy, our home sales have increased 12%, as opposed to our local...
Views since 5/2014: 1,060

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