Marketing

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When advertising, Senior Cohousing Communities need to be aware and careful of the requirements of the Federal Fair Housing Act of 1968 and 1988 amendments (FHA). There are often local fair housing laws, as well. The bottom line is that you cannot advertise for an age restricted population (eg. 30...
Views since 5/2014: 3,287
After two and a quarter years after move in, my Durham Cohousing is considering how to address turnover, when one of our members leaves the community. For many, the thought of valuable members leaving is disconcerting, as is the question of how to ensure new members will fit into the community, but...
Views since 5/2014: 2,926
Last month on Cohousing-L, a timely topic was sparked by the sharing of Courtney Martin's excellent New York Times article mentioning cohousing, Modern Housing with Village Virtues. How do cohousers get journalists to care about the topic? To really put in the research and get the facts right? To...
Views since 5/2014: 1,342
Stone Curves Cohousing in Tucson is sharing their resale marketing strategy. Many thanks to Kat Jimenez and Pen Sand with Stone Curves Membership Team: After less than a year of instituting our wait list with our new marketing strategy, our home sales have increased 12%, as opposed to our local...
Views since 5/2014: 1,625
Iowa City Cohousing, which is in the process of submitting our site plan to the city planning and zoning commission and has about one-third of the needed member households, regularly asks folks who express and interest in us how they learned about us. Most often people mention an announcement...
Views since 5/2014: 2,249
We're excited to participate in the upcoming National Cohousing Open House Day. Our home community, Berkeley (CA) Cohousing, has had low turnover (no resales in over 12 years!), and only rarely welcomes outside groups, but we're opening up for a few hours on Saturday, April 30. We're a smaller...
Views since 5/2014: 4,688
Have you registered for the unique opportunity to promote your community along with others around the country through the National Cohousing Open House Day coming up (Sat) April 30, 2016? This will be a great way to strengthen the bonds within and between communities while lengthening your waiting...
Views since 5/2014: 3,388
Coho/US is initiating a National Open House Day! Whatever these words may bring up for you, one thing is for sure - just as cohousing itself is a collaborative process and group effort, a living example that the whole indeed is greater than the sum of its part, it will be with this event as well....
Views since 5/2014: 3,242
When I lived in a "normal" house total strangers did not call me up and ask to visit. Cohousing is different. This happens all the time at Wolf Creek Lodge, a senior cohousing community in Grass Valley, CA. When we were a brand new community we thought this was kind of fun. We still love to have...
Views since 5/2014: 3,089
Like all of you, I am regularly confronted with “Cohousing, what’s that?” Despite my architectural background, I am very slow to bring up anything along the lines of the development program or design features. I describe it as a social contract for a lifestyle and a culture. Informally and...
Views since 5/2014: 3,578

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