Marketing

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Like all of you, I am regularly confronted with “Cohousing, what’s that?” Despite my architectural background, I am very slow to bring up anything along the lines of the development program or design features. I describe it as a social contract for a lifestyle and a culture. Informally and...
Views since 5/2014: 2,261
In response to this query on coho-l: I am an owner at Pacific Gardens Cohousing Community in Nanaimo. One thing I am curious about, is the number of people who say they want to rent for awhile before deciding to buy a unit. They want to "try it out" and "see if it is a fit". As people can't...
Views since 5/2014: 2,052
"Cohousing really helps crack the nut of intentional community. We have plenty of privacy and the benefit of abundant community. It’s a great blend." “When you have people who’re watching out for you, you know you have them to rely on. That lowers your stress. Sharing activities increases your...
Views since 5/2014: 1,455
A great video from the conference, courtesy of Ava Lazar (11) and Mia Lazar (13) who are kids living in cohousing Click here to view
Views since 5/2014: 1,555
I’m excited to introduce a new project recently launched at CoHousing Partners: http://www.cohousingpartners.com in Nevada City, CA. I’ve started a Q...
Views since 5/2014: 4,325
I received this email from Leah Fisher in response to my opening "Alleviating Fear" article in Cohousing Now! eNews (#71, 10/28/14). Leah makes a compelling case for "fear of regret" as a stumbling block in committing to cohousing, and suggests, "Support for dealing effectively with these concerns...
Views since 5/2014: 3,034
Coho/US has created a tri-fold brochure available for download printing. Visit http://www.cohousing.org/brochure The brochure provides an introduction and welcoming to cohousing. We encourage you to use as a recruiting tool for potential members, and an education tool for the general public. Let...
Views since 5/2014: 1,599
Carolyn Dyer of Iowa City Cohousing, still forming, posted their marketing plan to the Cohousing-L email list a week or two ago. I thought it contained many new ideas and asked her if I could share it here. She said yes so here it is. I particularly liked their use of speakers on related topics,...
Views since 5/2014: 4,188
Those of us on the marketing teams of cohousing communities are well aware that cohousing is not yet embedded in the American culture. In fact just the opposite. Americans pride themselves on their independence. We at Wolf Creek Lodge recognize the need to first educate those with an interest...
Views since 5/2014: 4,862
A list of the 6 mistakes that groups have made that contributed to their downfall or cost them significant financial loses and/or membership problems. Not a scientific study but reflects 20 years of reading Cohousing-L. 1. NOT READING COHOUSING-L. Cohousing-L will give you access to hundreds of...
Views since 5/2014: 10,328

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