Marketing

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Coho/US has created a tri-fold brochure available for download printing. The brochure provides an introduction and welcoming to cohousing. We encourage you to use as a recruiting tool for potential members, and an education tool for the general public. Let us know how you are using the brochure,...
Views since 5/2014: 12,842
Doyle Street (Emeryville, CA) resident Barry Harris talks about the site. (Photo by Evangeline Welch) Many years ago while living at Doyle Street Cohousing in Emeryville, CA, I casually mentioned to a visiting tour group that I planned to offer my unit for sale within eight or nine months...
Views since 5/2014: 7,209
“I don’t want to be a used car salesman.” This is the response I most often hear when I ask forming cohousing groups to describe their feelings around using sales techniques in their membership recruitment. And I get it. We tend to stereotype sales people as sleazy movie car salesman: they...
Views since 5/2014: 885
Curious about cohousing? Want to see what it's really like? Compare communities? Get inspired? Now's your chance. It's that time again! National Cohousing Open House Day is tomorrow, Sunday, April 29, 2018. We've got over 60 cohousing neighborhoods across the country participating this year,...
Views since 5/2014: 950
The 2018 Boulder CO Regional Cohousing Conference holds the keys to creating a highly functioning cohousing community. There is something for everyone - those exploring the idea, newly forming groups or existing communities. For Newly Forming Communities: You will learn how to get started, meet...
Views since 5/2014: 1,504
When I saw a blog on a cohousing website, I realized that we have missed the boat on using blogs to market cohousing. By reading the informal accounts of personal and community events, I felt this was a community I could walk into and be perfectly happy. The posts were about things like canning...
Views since 5/2014: 2,365
Ann Zabaldo started this conversation on the cohousing-l email discussion group, and Katie McCamant added comments: ...in the end … it’s all about sales. You can be ultra green, you can be super affordable, you can be cool, cool techy, you can have all kinds of bells and whistles but in the end...
Views since 5/2014: 1,886
I love blogs and blogging. Blogs are supposed to be personal and unique. A blog post can be anything from a meeting announcement to a thought piece on "why is it raining again and what to do about it." Being a writer helps but every group must have some writers. If you don’t, find some. I’m serious...
Views since 5/2014: 1,542
When advertising, Senior Cohousing Communities need to be aware and careful of the requirements of the Federal Fair Housing Act of 1968 and 1988 amendments (FHA). There are often local fair housing laws, as well. The bottom line is that you cannot advertise for an age restricted population (eg. 30...
Views since 5/2014: 3,549
Is it that time of year again? After its incredible debut last year, National Cohousing Open House Day is back, better than ever, this year on Saturday, April 29. We're again joining several other places where you'll find "cohousing clusters" in doing regional organizing, so people can visit...
Views since 5/2014: 2,904

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